But officers said the plan would “result in the loss of an existing pub that has a community role in the borough” and that Pure Let Greenwich had not submitted adequate evidence that it was no longer economically viable.
They called its planned replacement “a poor quality building” and added: “The existing building is considered to be a landmark building on Woolwich Road which makes a positive contribution to the surrounding area in general.
“Its demolition is therefore considered to be inappropriate and would lead to less than substantial harm, namely to the character and appearance of Woolwich Road. The proposed building by reason of its height, scale and appearance is unduly dominant and inappropriate within the street and fails therefore to act as a suitably high quality replacement for the existing public house. The poor quality replacement building coupled with the limited public benefits do not outweigh the harm.”
Plans to build six terraced homes on the site of the beer garden were “an inappropriate form of backland development that would be out of keeping and detrimental to the character of the surrounding area”, intruding on neighbours in Woolwich Road and Dupree Road, the officers added.
Citing the “historical, architectural and environmental” significance of the pub, the Save the Pickwick campaign is calling on the developer to retain and reopen the pub in consultation with local residents, rather than demolish it and replace it with a ‘bland pub’.