The supermarket will now back the charity, which is based in the corner of Charlton Park, throughout the next year. Nationally, Sainsbury’s branches have raised £13 million since the scheme was launched in 2009.
In a nail-biting finish, The Big Red Bus Club beat its nearest competitor by just 14 votes in a poll conducted both in store and online.
The club runs activities and offers play-and-stay sessions for under-fives and their parents and carers.
Emily Frith, the administrator for the Charlton Mummies and Daddies Facebook group of over 1,000 local parents said: “I know how important it is to support local charities that work in our community and support my children. The Big Red Bus Club is a lovely place and run and led by local volunteers like me – just parents giving their time.”
Big Red Bus Club chair Sarah Smith added: “We run free daily stay and plays for local families with children under five. It’s hard to find free things to do, and that’s why Sainsbury’s support means so much to us. As a small local charity we hope that this year will be a great springboard for us to work with Sainsbury’s for the future.”
Co-op customers can also choose to help the Big Red Bus Club by choosing to back it in the chain’s membership scheme.
You can find out more about The Big Red Bus Club at www.thebigredbusclub.com.