Ikea wants to build a 48-metre (157ft) high tower at its new store in east Greenwich, which is due to open next year.
The Swedish furniture giant wants its titanic totem to advertise the location of its controversial outlet to drivers approaching on the nearby A102.
But even the visualisations it has submitted to council planners show it will loom over the surrounding neighbourhoods, with the mattresses-to-meatballs retailer’s presence being inescapable for thousands of locals.
However, Ikea’s latest plans look set to be a headache for councillors – particularly at election time – with even a visualisation at the bottom of Blackwall Lane, half a mile from the store, showing the retailer’s yellow and blue logo dominating the view.
Signage from the Bugsby Way retail parks has caused upset for local groups for decades – the geography of the area means residents up the hill in Blackheath or Charlton can find retailers’ logos suddenly popping up to disrupt their views across London.
As you may know already, Ikea has planning permission to build a store on the site of the old “eco” Sainsbury’s in Greenwich – a prospect which has flat-pack furniture fans five miles already reaching for their car keys, and residents who live a mile away groaning.
“How can we make the best of this situation? What do we, as neighbours of the proposed store, want to see to prevent Ikea grinding local transport to a halt? What do we think the store should look like? And what part should Ikea play in the local community?
“The Charlton Society’s planning committee is talking to Ikea about the future. We’d like to hear your ideas. Should the road junction at the Woolwich Road flyover be altered? How can we make it easier for people to have goods delivered? What extra public transport would you like to see? And how can we improve on Ikea’s trademark blue box?”