Ikea Greenwich’s first weekend: How were the traffic jams for you?

Sunday afternoon and the queue can be seen building up from the A102 (photo: Neil Clasper)

So, the first weekend with an Ikea on our doorstep is over. How was it for you?

The east Greenwich Ikea’s first Saturday appeared to get off to a quiet start with traffic appearing to be a little quieter than normal – but queues did start to build, not helped by congestion at the Blackwall Tunnel. In the retail park itself, queues (of people) formed during the afternoon, with Transport for London reporting congestion in the area.

As for Sunday, “car park full” signs went up and long lines of traffic formed on Woolwich Road…

None of this was helped by there being no trains on the Greenwich line, of course. Sustainable transport, eh?

But… was this any worse than usual? This is the old Sainsbury’s store, taken on a Sunday afternoon in 2014.

Former Sainsbury's Greenwich
Missing: Big blue box

As one of The Charlton Champion‘s wisest social media correspondents points out, traffic has always been horrible.

Ikea – with its notoriety for bringing areas to a standstill – has merely become the latest poster child for years of bad planning and short-term thinking in the Charlton/ east Greenwich retail parks. And there’s been years of bad feeling built up by a decision to approve a store that perhaps could have been better-placed on the quiet dual carriageways of Thamesmead.

While Charlton has had warehouse shopping since the 1970s, it intensified in the late 1990s with the appearance of Peninsula Park (Pets at Home, Smyths Toys etc – approved c.1987 and 1995), the “Greenwich” Shopping Park (Sports Direct, Homesense, Hobbycraft – planning permission granted in 2000; Matalan – extension approved in 2014) and the Brocklebank Retail Park (Aldi, Next, Primark – approved 2013); providing stores which are big draws for repeat visits, rather than the DIY/furniture stores which had been the Charlton retail park staples in the 80s and 90s.

And the traffic in these retail parks, adjacent to Ikea, is frequently terrible. But few go on social media to give Matalan or its customers a kicking for causing traffic jams. Or Asda or Makro, for that matter, which have been there 35 and 45 years respectively, outlasting a whole host of other retailers.

Greenwich Shopping Park
The problem was already there: Traffic trapped “Greenwich” Shopping Park on a December Sunday

What does appear to be different, though, is the queues coming off the A102. Yet this was foreseen, and action should have been taken to prevent this.

Ikea traffic
Traffic on Sunday at 3pm, as seen on Google Maps

The 2014 legal agreement between Ikea and Greenwich Council which enables the store to be built specifically says that Ikea should have provided money for signage to be put in place directing customers away from the Woolwich Road roundabout – signage which hasn’t appeared.

Ikea legal agreement
From Ikea’s 2014 legal agreement

It is unclear quite what has happened to these signs. Pedestrian improvements, which are under the control of Greenwich Council, are due in the spring. It’s also unclear quite what local councillors are doing to make sure their officers are on top of the situation.

The first weekend seems to have been a mixed bag of experiences; some appearing to contradict each other. Early shoppers could get in and out quickly; later shoppers, less so. Travellers on the Woolwich Road seemed the unluckiest of all. Predictions of gridlock could have driven some away from the area. Whether the traffic will settle down or whether it will be like this every weekend remains to be seen.

But with many of the decisions around Ikea so far not really engendering much hope in the store’s interest in the community around it – a feeling exacerbated by the tone-deaf attitude of Greenwich Council over the years since the scheme was approved – for every shopper delighted to have a flatpack furniture emporium within half-an-hour’s drive, there’ll be a neighbour approaching each weekend with trepidation for some time to come.

If you were out and about over the weekend and saw the conditions for yourself (rather than watching on social media), please let us know your experiences in the comments below. Thank you.


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3 thoughts on “Ikea Greenwich’s first weekend: How were the traffic jams for you?

  1. Ching February 11, 2019 / 08:37

    I ve lived on Woolwich Rd, East Greenwich for over 25years. The traffic outside my window was definitely way worse (west to east) than a normal Sunday . It was pure gridlock from midday on Horn Lane with people parking their cars anywhere once Ikea car park and See Woo were full. Even the pavements around the area between Ikea and Asda were much MUCH busier, so I suspect people were parking at Asda/TKmaxx and walking down as even their car parks seemed more full than usual at 3pm on Sunday afternoon.
    I was all for Ikea coming to SE10 , and said “I don’t care about the traffic, I want my meatballs”, but I dudnt realise it would be this bad. I want my street’s back!!!
    Incidentally I didn’t get my meatballs, Ikea was RAMMED, with queues over 250 deep for the cafe at 2.30pm. We gave up just a quarter way round the store, and left, as it was so uncomfortable with the amount of people. and the terrible bottlenecks the chicane style one way system created, in the very limited space between the showroom areas.
    However it was extremely tricky to get out. Once we decided to leave it took us over 7 minutes to get to an exit. To me it felt like everyone would-be been in dire trouble if there was an emergency, as there were so many bodies rammed up against each other moving painfully slowly, that turning round and going back wad not an option. We kept our eyes peeled for Fire exits, but never saw one. It wasn’t until we got past the show rooms/flats that we could start making our way out. It was quite scary. I shall not be visiting again for quite a while.
    Hopefully overt the next month Ikea excitement wanes, and things will calm down,( traffic and footfall hopefully), but if it doesnt, I can only apologise to my fellow East Greenwich dwellers that i didn’t join the protest to SE10 Ikea coming here.

  2. Lucia February 11, 2019 / 10:01

    IKEA was built in an area that reminds me of the 70s. Cars good. Pedestrians bad. At that time it was considered a crime not to have a car or to prefer walking to driving. That part of Greenwich is definitely anti pedestrian. It has always been and I have lived in Greenwich for 24 years. It needs serious improvement…

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