The firm which owns the freehold to the White Swan has had its third attempt to build housing on the site refused by Greenwich Council planners.
Isle of Man-based property developer Mendoza Ltd, which makes its money from buying pubs and converting at least part of the land to residential use, had wanted to build a three-bedroom property on land behind the pub’s beer garden.
A letter sent to the firm’s agent before Christmas said it was rejected because the property’s “scale, bulk, site coverage, contemporary design and cramped appearance… would fail to preserve the character and appearance of the [Charlton Village] Conservation Area”.
Planners also say the scheme broke several London and local planning policies.
The letter also notes that Mendoza did not seek advice from the council before putting the application in, and that it should talk to planners before submitting a new proposal.
The house would have been partly built below ground level to reduce its impact on the surrounding conservation area, and would have had no windows that could open onto the beer garden.
Bermondsey-based architecture firm Milan Babic said in the application: “We believe that the new proposal preserves, enhances and uplifts the character of the site, thereby creating a habitable, functional and aesthetically woven architecture.”
Attention will now turn to what Mendoza will do next – whether it will appeal, revise its plans once again, or look at the pub itself, which is rented by the team behind Greenwich’s Pelton Arms.
Earlier this year the firm lost a planning appeal against Camden Council’s refusal to allow it to turn the Carpenters Arms in King’s Cross into flats. However, in May it won an appeal against Tower Hamlets refusing it permission to build a hotel around the Duke of Wellington in Spitalfields.