Fairview New Homes tries again to add convenience store to Victoria Way development

40 Victoria Way
The Bowen Drive development in its marketing pomp: The proposed store would be on the ground floor

The developer behind 330 new homes on Victoria Way is trying again to add a convenience store to the development – months after its first attempt was refused.

Fairview New Homes controversially won permission for the development on the old Thorn Lighting site in January 2018, and the first residents moved into Bowen Drive nearly two years ago.

Last summer it applied to Greenwich Council for permission to cut three floors of planned office space down to two, and to change the ground floor of the development’s northeasternmost building – the one nearest to the terraced houses on Victoria Way – to a convenience store.

But council planners refused the application. While there were 22 objections – on grounds ranging from traffic, pollution and noise to “concern that the development would bring non-residents into the estate” – planners blocked the scheme because Fairview had not provided adequate proof that it had marketed the office space within the development to potential occupiers.

Now Fairview is back with a new application. It said it had struggled to sell the office space and that there is “limited demand for office accommodation across [Greenwich] borough and the limited demand which did arise was focused outside of Charlton and primarily within the borough’s town centres” and the st.

Fairview added that its office space was also competing with The Gateway, the Greenwich Enterprise Board building opposite in Troughton Road, which is also “suffering continued vacancies”. (GEB’s website says there are no vacancies there.)

The developer says a convenience store would generate 14 jobs, compared with 18 for the office space.

As with the previous application, the convenience store operator is not named. The Co-op and Sainsbury’s have taken spaces in new developments in the area in recent years – a new Co-op opened in Greenwich Millennium Village late last year.

Residents can comment on the proposal and see more details on the Greenwich Council website.


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